We’ve been here before… in 2001, when Apple released its first iPod, revolutionizing how we carried around and listened to music. Sure, an iPod was a little more expensive than other gadgets at the time, but the technology was cutting-edge, and it offered everything we wanted right at our fingertips.

Apple did it again in 2007 when it released its first iPhone, and people flocked to it, allowing the iPhone to sell more than 6 million units before it moved on to the next generation. Now, I’m not saying that Tesla is going to get 270,000 preorders for its solar roof the way Apple did for its iPhone during the first 30 hours. The price point is certainly higher, but Tesla is playing the same combination that Apple managed years ago –




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